Just Walk Out is now available in six Amazon Fresh locations. The cashierless technology was pioneered in the company’s smaller Amazon Go convenience stores, and made its debut in Amazon Fresh this past June at a new store in Bellevue, Wash. The Just Walk Out system uses overhead computer-vision cameras, weight sensors and deep-learning technology to detect merchandise that shoppers take from or return to shelves and track items selected in a virtual cart. Related: The real threat of Amazon Fresh lies in delivery, says Brick Meets Click’s Bill BishopĪlternatively, customers can opt to shop using traditional checkout lanes staffed by employees, who are also available throughout the store for assistance. When shoppers exit the store, using the same method for entry, the Just Walk Out technology automatically debits their Amazon account for the items they take and then sends a receipt to the app.
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Those choosing Just Walk Out enter the store by scanning the QR code in the Amazon mobile app, scanning their palm on the Amazon One palm signature device, or inserting a credit/debit card linked to their Amazon account. At the store’s automated entry gates, customers are prompted to select Just Walk Out shopping or use the traditional checkout lanes. The store offers 365 by Whole Foods Market organics local brands like Pizza Port Brewing, CoolHaus Ice Cream and Rockenwagner Bakery regional favorites like Duke’s Mayo and Ellenos Yogurt and new Amazon exclusive brands like Aplenty and Cursive.Īmazon’s proprietary Just Walk Out system uses overhead computer-vision cameras, weight sensors and deep-learning technology to detect merchandise that shoppers take from or return to shelves and track items selected in a virtual cart.
Related: What grocers can learn from a market basket analysis of Amazon FreshĪmazon Fresh has a wide assortment of national brands and high-quality produce, meat and seafood, as well as a range of prepared foods made fresh in-store every day - from fresh-baked bread and made-to-order pizzas, to rotisserie chickens and hot sandwiches.
To celebrate the La Habra store’s grand opening, Amazon Fresh customers can take advantage of a coupon for $10 off an order of $20 or more, or $20 off an order of $50 or more found in their weekly Amazon Fresh circular for shopping trips made at the store until December 26. Customers may use the paper coupon at the Just Walk Out exit or at the traditional checkout. The 40,000-square-foot location is the tenth Amazon Fresh store to open in Southern California, and its 23rd overall. A new Amazon Fresh grocery store is now open in La Habra, Calif., becoming the sixth of Amazon’s grocery stores to offer Just Walk Out technology.
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